Triangle defends the #craftcan
TRIANGLE IN A CAN
Triangle was in the News and Observer yesterday. They talked about the new canning line and the superiority of cans over glass containers:
“There’s a huge misperception that bottles are better than cans,” said Miller, 38, who, along with fellow home brewer Rick Tufts, 36, three years ago decided to turn his home brewing hobby into a business. “I would argue that cans are more effective.”
Craft beers are a relatively small but vibrant segment of the beer industry. The $7 billion in craft beer sales rung up last year accounted for 6.9 percent of total beer sales in 2009, according to association data. During the first half of this year, sales of craft beers rose 9 percent by volume even as overall beer volume declined 2.7 percent.
Triangle Brewing’s expansion plans are being fueled by its impressive sales growth. The company, which has just three employees, sold 680 barrels last year, up from about 350 a year earlier, Miller said. The company projects sales will climb to 1,250 or 1,300 barrels this year – a projection that doesn’t account for cans, which are an unknown factor.
Recent story in the Durham Herald Sun
Another Belgian White in a can’s success story
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