Posted by Dave on November 1st, 2011 | Comments Off
North Carolina locations for this event will be at the Raleigh and Charlotte Flying Saucers
VANBERG & DEWULF ANNOUNCES GROUNDBREAKING PARTNERSHIP WITH UNTAPPD, CELEBRATES 30TH ANNIVERSARY COAST TO COAST TOAST
Vanberg & DeWulf co-founder, Wendy Littlefield, revealed that the Belgian beer import specialist is partnering with the year-old, fast-growing site and mobile app for beer enthusiasts, Untappd. Untappd will unveil their Belgian beer badge in Vanberg & DeWulf’s honor on Tuesday, November 15th.
November 15th is the day (and night) of the Coast to Coast Toast ™. It is expected to bethe single largest one-day national celebration of Belgian beer culture held in the USA this millennium. An estimated 350 bars, restaurants, and shops across America will feature Vanberg & DeWulf beers and raise a toast to the importer that has been singularly dedicated to building Belgian beer connoisseurship in the USA. To find the beers and the hosts for the events, people need only consult the Vanberg & DeWulf and Untappd sites. Find the locations hosting toasts on the Coast to Coast Toast™ Eventbrite page and check in with the beers on Untappd.
Much excitement surrounds the launch of a new badge at Untappd. There have been more than 2 million “check-ins” in year one alone. To earn the Belgian badge Untappers need to try at least one (1) “related” beer and share it on Untappd. Starting November 15th and for a month, the Belgian badge can only be earned by “checking in” with Vanberg & DeWulf’s beers. Aspiring badge-earners have the option to be entered into a drawing to win a trip for two to Belgium sponsored by The Belgian Tourist Office and Delta Airlines.
The Coast to Coast Toast ™ is at once an anniversary party and a salute to the people and places that have done so much to build today’s vibrant US beer culture. Participants span two generations of craft beer advocates – uniting pioneers like Lucky Baldwin’s and Toronado (CA), Monk’s, Eulogy and Tria (PA), Higgins and Belmont Station (Portland), Hopleaf, Map Room (IL), Winking Lizard (Ohio), BJ’s (the West) and Flying Saucer (6 states), Gingerman, DBA (NYC), and the Brickstore (GA) and more recently minted “Heroes of the Good Beer Movement” ™ like El Rey Burrito Lounge and J Clyde (Alabama), The Publican and Bluebird (Chicago), Church Key (Washington, D.C.) , Capital Bar and Grill (Arkansas), Jimmy’s 43, Rattle N Hum, Vandaag, and Blue Monk (NY), The Fred (GA), and Redlight Redlight (Florida) to name but a few.
Not just on premise locations are participating in the celebration. Retailers all around the country – from Tully’s in Wells, Maine to Whole Foods on the Bowery in NYC, from Binny’s in Chicago to Wine Thief and Ale Jail in St Paul, MN – are taking part in the party.
“We have had a great career that has allowed us to pursue our love of Belgium and Belgian beer. As our 30th anniversary approached, we were absolutely convinced that we had to send a huge bear hug to our friends and colleagues. They took up our passion and together we changed how Americans enjoy beer ” said Wendy Littlefield. “Untappd lets us spread the love in a new and unprecedented ways,” added Don.
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