Posted by Dave on June 29th, 2011 | Comments Off
Press release explains that beer you might of seen at Harris Teeter:
Pepperell, MA (April 25, 2011) –North Carolina is the second state in the US to carry 50 Back, The Brew of the Brave. The American-style lager, which donates 50 percent of its profits to veteran organizations, is now available in Harris Teeter stores statewide.
50 Back beer was created by Massachusetts residents Paige Haley and Kimberly Rogers. Newcomers to the beer industry, Haley and Rogers came up with the idea of 50 Back after searching for a way to give back to Troops and Veterans. For every purchase of 50 Back, the company donates half of its net profits to charities committed to supporting veterans and active duty service members and their families, all of whom who have sacrificed much to protect this nation and the freedom for which it stands.
50 Back beer is currently supporting four national veteran support organizations, including the USO, Homes for Our Troops, the Ahern Family Charitable Foundation, and America’s VetDogs. More information about the charities can be found at http://www.50back.com/charities/
“Veterans and their families sacrifice every day for the rest of us. We wanted to find a way to recognize their efforts,” said Kimberly Rogers, Co-founder of 50 Back Brewing Company. “When North Carolina residents toast the sacrifices that their brave service men and women make daily with our product, they can actually feel they are making a difference in their lives,” she says.
50 Back is distributed through Tryon Distributing Company and is available at all participating Harris Teeter stores throughout the State of North Carolina.
“We’re proud to bring 50 Back to North Carolina,” said Jennifer Thompson, Director of Communications at Harris Teeter. “We always look for ways that Harris Teeter can support military families and veteran organizations. As expected, 50 Back has been warmly received by our customers,” she says.
Tryon Distributing Company, a wholesale distributor of fine domestic and imported wines and high quality beers, spearheads the distribution of 50 Back across North Carolina. “We strive to offer a product of the highest quality to customers across North Carolina. 50 Back fits that category, not only because of the quality of the beer, but also because of the quality of their mission,” says Brad Johnston, President of Tryon Distributing. “Our customers appreciate this initiative and have generated a tremendous demand for the product,” he says.
© 2011 Craft Beer Collective / Away Team Media
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